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Privacy policy

This Privacy Policy explains how Steeda EU (“we”, “us”) collects, uses, and shares your personal information when you visit steeda.eu.com or buy from us. (the “Site”).

Our store runs on Shopify. Shopify provides the ecommerce platform and processes personal data on our behalf. For details on Shopify privacy practices, see their Privacy Policy. Shopify Privacy Policy - Shopify France

PERSONAL INFORMATION WE COLLECT

1.Device and usage information
When you visit the site, we collect information such as your IP address, browser type, time zone, cookie identifiers, pages viewed, links clicked, and referring URLs. We collect this through cookies and similar technologies.

2. Order information
When you place or try to place an order, we collect your name, billing and shipping address, contact details, payment information, order details, and communication history.

3. Account, support, and marketing information
If you create an account, sign up for emails, contact us, or join loyalty or wishlist services, we collect the information you provide and your preferences.

We refer to all of this as “Personal Information” when it can identify you directly or indirectly.

COOKIES AND TRACKING

We collect Device Information using the following technologies:
- “Cookies” are data files that are placed on your device or computer and often include an anonymous unique identifier. For more information about cookies, and how to disable cookies, visit http://www.allaboutcookies.org.
For a list of cookies we use you can look here: Cookie info
- “Log files” track actions occurring on the Site, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.
- “Web beacons”, “tags”, and “pixels” are electronic files used to record information about how you browse the Site.
- "Partner companies such as our loyalty point scheme will also track activity"

-"We improve our products and advertising by using Google Analytics and Microsoft Clarity to see how you use our website. By using our site and also accepting our optional cookie consent banner, you agree that we and Google and Microsoft can collect and use this data.  Note MS Clarity data is NOT Sold, only used to improve the site."

Microsoft Clarity captures how you use and interact with our website through behavioral metrics, heatmaps, and session replay to improve and market our products/services. Website usage data is captured using first and third-party cookies and other tracking technologies to determine the popularity of products/services and online activity. Additionally, we use this information for site optimization, fraud/security purposes, and advertising. For more information about how Microsoft collects and uses your data, visit the Microsoft Privacy Statement

You can read more about Google's Privacy Policy here: https://policies.google.com/privacy

Additionally when you make a purchase or attempt to make a purchase through the Site, we collect certain information from you, including your name, billing address, shipping address, payment information (including credit card numbers, PayPal account,, email address, and phone number. We refer to this information as “Order Information”.

When we talk about “Personal Information” in this Privacy Policy, we are talking both about Device Information and Order Information.

HOW DO WE USE YOUR PERSONAL INFORMATION?

We use the Order Information that we collect generally to fulfill any orders placed through the Site (including processing your payment information, arranging for shipping, and providing you with invoices and/or order confirmations). Additionally, we use this Order Information to:
- Communicate with you;
- Screen our orders for potential risk or fraud; 
- When in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services.
- Tracking loyalty points, sending out newsletters, etc

We use the Device Information that we collect to help us screen for potential risk and fraud (in particular, your IP address), and more generally to improve and optimize our Site (for example, by generating analytics about how our customers browse and interact with the Site, and to assess the success of our marketing and advertising campaigns).

SHARING YOUR PERSONAL INFORMATION

We share Personal Information with:

• Shopify, who hosts our store and supports payments, security, and analytics.
• Payment providers, banks, and fraud prevention services.
• Warehousing, logistics, and delivery partners.
• IT, support, analytics, and marketing service providers such as Google and Microsoft Clarity, subject to your consent where required.
• Professional advisers and authorities where needed for legal, security, or compliance reasons.

We do not sell your personal data. We only allow service providers to use your data for our purposes and require them to protect it.

BEHAVIOURAL ADVERTISING
As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.

You can opt out of targeted advertising by using the links below:
- Facebook: https://www.facebook.com/settings/?tab=ads
- Google: https://www.google.com/settings/ads/anonymous
- Bing: https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads

Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at: http://optout.aboutads.info/.

Consent if accepted is assumed on all our translation subdomains:
https://de.steeda.eu.com/
https://fr.steeda.eu.com/
https://it.steeda.eu.com/
https://pl.steeda.eu.com/
https://cs.steeda.eu.com/
https://pt.steeda.eu.com/
https://es.steeda.eu.com/
https://el.steeda.eu.com/
https://hu.steeda.eu.com/
https://ar.steeda.eu.com/

DO NOT TRACK
Please note that we do not alter our Site’s data collection and use practices when we see a Do Not Track signal from your browser.

YOUR RIGHTS
If you are a European resident, you have the right to access personal information we hold about you and to ask that your personal information be corrected, updated, or deleted. If you would like to exercise this right, please contact us through the contact information below.

Additionally, if you are a European resident we note that we are processing your information in order to fulfill contracts we might have with you (for example if you make an order through the Site), or otherwise to pursue our legitimate business interests listed above. Additionally, please note that your information will be transferred outside of Europe, including to Canada and the United States.

DATA RETENTION

We keep:

• Order records and related data as long as needed to provide services and to meet tax, accounting, and legal duties.
• Marketing and account data until you unsubscribe, close your account, or we no longer need it.
• Technical logs and analytics data for limited periods, based on necessity and legal limits.

CHANGES
We may update this privacy policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal or regulatory reasons.

MINORS
The Site is not intended for individuals under the age of 17 .

CONTACT US
For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by e‑mail at info@steeda.co.uk or by mail using the details provided below:

Steeda EU
[Re: Privacy Compliance Officer]
Performance Imports BV,
Choorhoekseweg 8
4424NW Wemeldinge
The Netherlands

Email: info@steeda.co.uk